LeBron, Inc.: The Making of a Billion-Dollar Athlete by Brian Windhorst 

LeBron, Inc.: The Making of a Billion-Dollar Athlete

LeBron, Inc.: The Making of a Billion-Dollar Athlete by Brian Windhorst is the story of LeBron James’ transformation from a kid from Akron to a basketball star to the sports and business mogul we know today.

James has proven himself as one of the greatest basketball players of all-time with multiple trips to the Finals, MVP awards, multiple All-Star selections, and climbing the record books in multiple categories. That isn’t all there is to LeBron James though as like Michael Jordan before him, LeBron has become a brand unto himself and a businessman who maximizes his value and leverage in every way. He is the role model for young athletes and has changed the way a lot of players think about their life off the court.

Windhorst tells the story of LeBron’s path to becoming a sports billionaire. The book covers the many successes and failures that have defined his life and taught him many important lessons. LeBron, Inc. tells the story of how LeBron’s off-court legacy may one day outshine his amazing on-court legacy as he has truly changed the way that elite athletes manage their careers.

This book is filled with interesting tidbits about LeBron’s final year in Cleveland and his eventual move to Los Angeles to play for the Lakers. The book is a fascinating look at the new corporate athlete and a great read for any business-minded sports fans or anyone that wants to learn more about LeBron James.

Brian Windhorst Basketball Books

The Franchise: LeBron James and the Remaking of the Cleveland Cavaliers (2007) Shop at Amazon
Return of the King: LeBron James, the Cleveland Cavaliers and the Greatest Comeback in NBA History (2017) Shop at Amazon
LeBron, Inc.: The Making of a Billion-Dollar Athlete (2019) Shop at Amazon

About the Author:

Brian Windhorst is one of the most popular NBA writers and a bonafide expert on LeBron James. Windhorst began covering LeBron’s career in 1999 before becoming the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. Windhorst left Cleveland when LeBron left Cleveland to go to Miami. Windhorst took a job with ESPN at that time to cover the Miami Heat in the Big 3 era. Brian stayed there for the entire run of LeBron James in Miami before heading back to Cleveland when LeBron went back to Cleveland.

Windhorst currently works for ESPN as an NBA writer. He is the host of The Hoop Collective podcast and is also a regular guest on ESPN’s The Jump with Rachel Nichols. Return of the King and Lebron, Inc. both made the New York Times Bestsellers list.

Other Books You May Like:

Michael Jordan: The Life by Roland Lazenby: If you like reading books about the greatest players to ever play the game, this book is for you. Lazenby draws on interviews with the friends, teammates, family members of Michael Jordan, as well as Jordan himself to fill out this fascinating profile that tells the whole story of the player, the icon, and the man.

The Victory Machine by Ethan Sherwood Strauss: LeBron James might have a whole lot more titles if it wasn’t for the Golden State Warriors. This book takes you behind the scenes of how the Warriors dynasty was built including the signing of Kevin Durant and the ultimate unraveling of that situation.

Lebron, Inc. Podcasts

Brian Windhorst & The Hoop Collective: Windhorst hosts this podcast with a rotating cast of NBA experts including the great Jackie MacMullan, Tim MacMahon, Tim Bontemps, and more. New episodes multiple times weekly during the season.

The Lowe Post: One of the best books for basketball fans is the Lowe Post with Zach Lowe. Brian Windhorst is a regular guest including a great episode on June 30th, 2020 about the behind the scenes of LeBron James’ “The Decision”.